The most important second ever.
Apr27

The most important second ever.

If you were given 1 second or 1 minute to make an impact on someone, how many people would take the latter? I’m going to say a vast majority of you would take 1 minute. Why not? One minute can mean an eternity in comparison to 1 second. Heck, 1 minute may as well be an hour. 1 day. 1 month. Well, you get the picture. Well, the fact of the matter is, in today’s society, you don’t have a full minute anymore. People barely have time to...

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Pro Bono work can provide a valuable portfolio boost

In the design world, nobody will hire you without something in your portfolio, but how do you get that portfolio if no one will hire you? One great way to give your portfolio a little boost is to take on a pro bono project. Doing design work pro bono basically means you’re volunteering your services for free as a public service. In most cases a designer will take a job form a non-profit organization. Thinking About Non-Profits...

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The top 10 mistakes experienced designers make
Apr13

The top 10 mistakes experienced designers make

Can you remember when you first started out? It feels like just yesterday you were scraping around for work. Today, you strut with some coin in your pocket and a few satisfied clients to boot. Things are looking up and fixing to get a lot better. It’s safe to call yourself a pro now. That’s right! You are now entering the ranks of a professional freelance designer.  Don’t get too excited, there is still refining to be done. Take a...

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What’s in a name? A case study of the Nike brand.

Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writers blocks comes out of nowhere with a right hook… BAM!!! Now what? You’re sitting and staring at that blank piece of  paper with nary a clue as to what you’re doing. I know how hard naming can be. It took me 5 whole days after my son was born to name him, and I didn’t even give...

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