American Airlines’ New Logo.
Jan23

American Airlines’ New Logo.

It looks as though American Airlines has joined the many companies that are updating their new logos and has for the first time -since 1967-updated their logo. It seems to have taken many folks by surprise that they chose such a different design from the one they have had for past 45+ years. It rather interesting to hear the discussion going on back and forth about it,  and true to form, opinions differ widely on who loves it and who...

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All In The Details.
Jan14

All In The Details.

When working with graphics there are many things to keep in mind. However, one of the very most important is never forgetting  the details. You need to look at not just the design-many people think of good designs-but at what is around the edges. The little details that others may not initially notice, but make that makes the design in the end. Take for example the bottle of Johnson and Johnson baby shampoo. It is not the animals,...

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Lovely Labels.
Jan07

Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need it? I repeat. It is all in the label. Take for example the label on these bottles of beer. I...

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