Truth Telling.
Mar15

Truth Telling.

One of the most important things in design is to show people what they want to see-not what they need to see. Imagine if the small print was the big print and if what we don’t say, we start saying. A  Swedish designer by the name of  Viktor Hertz, followed through on this fun idea with his collection of  “Honest Logos”. Yes, maybe this is all quite tongue-in-cheek, but there is a bit of wisdom in it as well. For the...

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