“On Demand Graphic Design”? For real?
Oct28

“On Demand Graphic Design”? For real?

Changing Trends. Ever notice that the traditional way of doing something can almost become non-existent overnight? How in just a blink of the eye the old way that used to be so popular can just vanish, of course on other hand some things do slowly fade out over time and gradually become just a distant memory. But the truth is that almost everything is eventually taken over by a new or improved way of doing something. Lately, there has...

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What is in Vogue?
Dec03

What is in Vogue?

As designers it is always good to take a look around, and size up the competition {well, in the design world that is!}. Logo design is a business. And in every business, you must know who, and what you are dealing with. Never be afraid to say you do not know about something, and then dig in, and learn all about it. You want to always be well informed. It never hurts to do that extra little bit of research, and you will only be better...

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Beginner Logo Design Blues
Jun30

Beginner Logo Design Blues

Bill Jones needs a logo designed for his auto-body shop. Today is his day off so he decides  to devote it completely to getting his logo done. First, he makes a list of what he wants in a logo, it takes only about fifteen minutes. Pretty easy, now all he his to do is search and find a good logo designer, simple huh? He sits down at the computer and hits the power button. Bill isn’t too fond of computers, mainly because he has little...

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Are logo designers really as smart as they think they are?
Jul27

Are logo designers really as smart as they think they are?

As I sat at my desk busying myself with the usual “odds and ends” of a logo designer, the familiar “New Email” tone suddenly struck my eardrum. Upon further investigation I realized that it was a reply from a logo design client that I had emailed several days ago. They had first emailed me requesting that I design a logo for their company; In response, I sent them an questionnaire email asking a few simple questions regarding the...

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How much should you charge your clients?
May04

How much should you charge your clients?

How much should I charge my client? A question many beginning freelancers are always concerned with. If I could just say, “You only need to charge this for this,” I would. Unfortunately it’s not that easy. I do however, have some nice little pointers for you to follow that will make the whole process much easier. Now some people like to charge an hourly rate which is fine, but to me it’s not very effective...

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The most important second ever.
Apr27

The most important second ever.

If you were given 1 second or 1 minute to make an impact on someone, how many people would take the latter? I’m going to say a vast majority of you would take 1 minute. Why not? One minute can mean an eternity in comparison to 1 second. Heck, 1 minute may as well be an hour. 1 day. 1 month. Well, you get the picture. Well, the fact of the matter is, in today’s society, you don’t have a full minute anymore. People barely have time to...

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