“On Demand Graphic Design”? For real?
Oct28

“On Demand Graphic Design”? For real?

Changing Trends. Ever notice that the traditional way of doing something can almost become non-existent overnight? How in just a blink of the eye the old way that used to be so popular can just vanish, of course on other hand some things do slowly fade out over time and gradually become just a distant memory. But the truth is that almost everything is eventually taken over by a new or improved way of doing something. Lately, there has...

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Ten Commandments….for Logo Designers?
Nov19

Ten Commandments….for Logo Designers?

We all like to have order. To have direction. To be told the right and wrong. To have purpose. And I have found that it is always nice-no matter how much we know- to get a little tip. To have someone give us that little bit of encouragement,  that little nice helpful bit of advice, that extra “boost” , to hear from the older, wiser, the more informed, etc. I love to go to my Google Reader,and catch up on all...

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Effective Website Logo Creation 101.
Sep25

Effective Website Logo Creation 101.

Many business owners erroneously perceive the logo simply as a short description image for their company. However, I would like to point out that what makes a logo fulfill all its functions resides in its meaning and symbolism.             Because they represent the heart of a business’s identity, a company’s logo can be best compared to a nation’s flag. As their main role comprises of...

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Files You Should Get From Your Designers.
Aug01

Files You Should Get From Your Designers.

I don’t know about you, but I really needed some help what it came to knowing what files to expect when I received my logo, which was why I found this post that I recently found extremely helpful, “Have a logo? Here are the files you should get from you designer”. Author Sarah Leigh says, “It’s particularly important to have access to your final logo in multiple formats. You’ll most likely be ordering printed...

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PBS: The Art Of Logo Design:
Aug01

PBS: The Art Of Logo Design:

Check out PBS’s “Off Book” series, where we get to see behind the scenes on what it takes to make a logo, as well as interviews with design experts.  Short, but full of helpful information – you really do have to watch! It’s a lot of...

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What’s in a name? A case study of the Nike brand.

Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writers blocks comes out of nowhere with a right hook… BAM!!! Now what? You’re sitting and staring at that blank piece of  paper with nary a clue as to what you’re doing. I know how hard naming can be. It took me 5 whole days after my son was born to name him, and I didn’t even give...

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