Simple logos are infinitely more effective than complex ones. The most memorable logos in the world are always the most simple. Think about it: Nike, Coca-Cola, Target, GM - all of them have minimalist-minded logo designs. I know a few good tips that can help you determine if your logo is too complex. First, using one color in your design is best. After that, logos get proportionally harder to remember as the number of colors increases. Never use more than three colors. Second, don' t make it too wide or too tall. Logos should not have to be read - only seen. If your logo makes the eye travel to take it all in, people won't remember it. Third, omit unnecessary information. Don't use taglines, complete legal company names (i.e. Inc, LLC, Corp, etc), phone numbers and the like.
