Lovely Labels.
Jan07

Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need it? I repeat. It is all in the label. Take for example the label on these bottles of beer. I...

Read More

Photoshopped Ads Banned In England

When the model “Twiggy” appeared in a series of Olay ads looking much younger than her 59 years, and claiming that the product she was advertising, “Definitely Eye Cream”, was responsible for the changes, people started crying foul. Turn out that in addition to adding the phrases “Olay is my secret to brighter-looking eyes” and “Because younger-looking eyes never go out of fashion…[it]...

Read More