All In The Details.
Jan14

All In The Details.

When working with graphics there are many things to keep in mind. However, one of the very most important is never forgetting  the details. You need to look at not just the design-many people think of good designs-but at what is around the edges. The little details that others may not initially notice, but make that makes the design in the end. Take for example the bottle of Johnson and Johnson baby shampoo. It is not the animals,...

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Lovely Labels.
Jan07

Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need it? I repeat. It is all in the label. Take for example the label on these bottles of beer. I...

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What is in Vogue?
Dec03

What is in Vogue?

As designers it is always good to take a look around, and size up the competition {well, in the design world that is!}. Logo design is a business. And in every business, you must know who, and what you are dealing with. Never be afraid to say you do not know about something, and then dig in, and learn all about it. You want to always be well informed. It never hurts to do that extra little bit of research, and you will only be better...

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Senseless?
Nov20

Senseless?

I like to write. But just because I like to write does not mean that I always know what to write about. And I find  that the same rule seems to apply for many writers. Creativity is a wonderful thing, but it must be used wisely. You can write down words, but but it does not automatically follow that they make sense. : : If you just read the above, I think you will see that I have made my point. You have just read a few paragraphs that...

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Going Cheap – Is It The Right Way?
Sep06

Going Cheap – Is It The Right Way?

You, as a designer have started your own small company, created a wonderful portfolio and also kept your price down. Now, you’re waiting for clients to come. But something seems to be wrong. It has been quite a long time and you are not getting as much work as you had expected. Seems like people are ready to pay more and go to other designers rather than coming to you. Now, you’re thinking, what’s gone wrong? Well this kind of thing...

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