What’s in a name? A case study of the Nike brand.

Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writers blocks comes out of nowhere with a right hook… BAM!!! Now what? You’re sitting and staring at that blank piece of  paper with nary a clue as to what you’re doing. I know how hard naming can be. It took me 5 whole days after my son was born to name him, and I didn’t even give...

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