The myth of original design
Mar10

The myth of original design

Logo designing has become a fast paced competition, where logo competitions run rampant left and right. And yes, companies still do pay hundred of dollars for that right icon, that right brand, the right graphical representation of their belief, of their company. But the sad truth is how sure are these companies that the new logo they are so proud of is original? That their new logo doesn’t just come in a different color or gradient...

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