Expedia Fails Horribly In Rebranding Attempt
Jan05

Expedia Fails Horribly In Rebranding Attempt

Launched in ’95, Expedia arrived on the online travel booking scene to give some competition to rival Travelocity (1995) and eventually put all independent travel agents out of work.  Although I have never personally used Expedia, can’t even say for sure that I have been to their site, I can say that I do immediately recognize their logo, a cool little plane swooping around a 3d globe. At least I used to be able to...

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