Lovely Labels.
Jan07

Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need it? I repeat. It is all in the label. Take for example the label on these bottles of beer. I...

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Not sure what you think about change?
Nov29

Not sure what you think about change?

  “You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).” – George Lois That is good advice there. When it comes to design, you must be bold. You need to step out and just do it. Many designers are afraid to do something different, and think that it is safer to stay with the “same old same old”. And there is the problem. Because same is not always safe. Just because it is...

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“Here’s to the crazy ones….”
Aug22

“Here’s to the crazy ones….”

Here’s to the crazy ones. Here’s to thinking differently. Worth a few minutes of your day.  ...

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Files You Should Get From Your Designers.
Aug01

Files You Should Get From Your Designers.

I don’t know about you, but I really needed some help what it came to knowing what files to expect when I received my logo, which was why I found this post that I recently found extremely helpful, “Have a logo? Here are the files you should get from you designer”. Author Sarah Leigh says, “It’s particularly important to have access to your final logo in multiple formats. You’ll most likely be ordering printed...

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PBS: The Art Of Logo Design:
Aug01

PBS: The Art Of Logo Design:

Check out PBS’s “Off Book” series, where we get to see behind the scenes on what it takes to make a logo, as well as interviews with design experts.  Short, but full of helpful information – you really do have to watch! It’s a lot of...

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