Truth Telling.
Mar15

Truth Telling.

One of the most important things in design is to show people what they want to see-not what they need to see. Imagine if the small print was the big print and if what we don’t say, we start saying. A  Swedish designer by the name of  Viktor Hertz, followed through on this fun idea with his collection of  “Honest Logos”. Yes, maybe this is all quite tongue-in-cheek, but there is a bit of wisdom in it as well. For the...

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American Airlines’ New Logo.
Jan23

American Airlines’ New Logo.

It looks as though American Airlines has joined the many companies that are updating their new logos and has for the first time -since 1967-updated their logo. It seems to have taken many folks by surprise that they chose such a different design from the one they have had for past 45+ years. It rather interesting to hear the discussion going on back and forth about it,  and true to form, opinions differ widely on who loves it and who...

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Not sure what you think about change?
Nov29

Not sure what you think about change?

  “You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).” – George Lois That is good advice there. When it comes to design, you must be bold. You need to step out and just do it. Many designers are afraid to do something different, and think that it is safer to stay with the “same old same old”. And there is the problem. Because same is not always safe. Just because it is...

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Ten Commandments….for Logo Designers?
Nov19

Ten Commandments….for Logo Designers?

We all like to have order. To have direction. To be told the right and wrong. To have purpose. And I have found that it is always nice-no matter how much we know- to get a little tip. To have someone give us that little bit of encouragement,  that little nice helpful bit of advice, that extra “boost” , to hear from the older, wiser, the more informed, etc. I love to go to my Google Reader,and catch up on all...

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New Wendy’s Logo!
Nov14

New Wendy’s Logo!

Yes, for the first time since 1983, Wendy’s (a well known, Ohio based fast food chain, known for it’s burgers and Frostys) has a new logo! A cleaned up, less busy, more streamlined one, it still features the familiar pig-tailed redhead, just not quite so young and child like. It also has the same red color scheme. Wendy’s was founded in 1969, by Dave Thomas. Thomas named the restaurant after his fourth child, Melinda...

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