Ten Commandments….for Logo Designers?
Nov19

Ten Commandments….for Logo Designers?

We all like to have order. To have direction. To be told the right and wrong. To have purpose. And I have found that it is always nice-no matter how much we know- to get a little tip. To have someone give us that little bit of encouragement,  that little nice helpful bit of advice, that extra “boost” , to hear from the older, wiser, the more informed, etc. I love to go to my Google Reader,and catch up on all...

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Effective Website Logo Creation 101.
Sep25

Effective Website Logo Creation 101.

Many business owners erroneously perceive the logo simply as a short description image for their company. However, I would like to point out that what makes a logo fulfill all its functions resides in its meaning and symbolism.             Because they represent the heart of a business’s identity, a company’s logo can be best compared to a nation’s flag. As their main role comprises of...

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Files You Should Get From Your Designers.
Aug01

Files You Should Get From Your Designers.

I don’t know about you, but I really needed some help what it came to knowing what files to expect when I received my logo, which was why I found this post that I recently found extremely helpful, “Have a logo? Here are the files you should get from you designer”. Author Sarah Leigh says, “It’s particularly important to have access to your final logo in multiple formats. You’ll most likely be ordering printed...

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PBS: The Art Of Logo Design:
Aug01

PBS: The Art Of Logo Design:

Check out PBS’s “Off Book” series, where we get to see behind the scenes on what it takes to make a logo, as well as interviews with design experts.  Short, but full of helpful information – you really do have to watch! It’s a lot of fun!

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What’s in a name? A case study of the Nike brand.

Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writers blocks comes out of nowhere with a right hook… BAM!!! Now what? You’re sitting and staring at that blank piece of  paper with nary a clue as to what you’re doing. I know how hard naming can be. It took me 5 whole days after my son was born to name him, and I didn’t even give...

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Logo Design Love: a book every designer should have
Mar19

Logo Design Love: a book every designer should have

“Logo Design Love” from David Airey was more than just a book about logo design. If you haven’t begun your fantastic journey into brand design, then you should really pick up this book and get some awesome pointers and advice. If you have been at brand design for a while this book is a great pick-me-up and reminder of what branding is all about. Logo Design Love is broken down into 3 parts, “The Importance of...

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