When designing a logo, you can focus so much on it, that sometimes when you finally sit back and take a good look at it, you find you have missed a few important things- things that in logo design are to important to miss. And, also happen to be a good way to base your basic idea on.
1. Color. As you can see below, color plays a huge part in any logo. You can have a great idea, and the logo itself can be just right, but then, there is just that little “Can I see it is a different color?” comment, coming from a client.