How much should you charge your clients?
May04

How much should you charge your clients?

How much should I charge my client? A question many beginning freelancers are always concerned with. If I could just say, “You only need to charge this for this,” I would. Unfortunately it’s not that easy. I do however, have some nice little pointers for you to follow that will make the whole process much easier. Now some people like to charge an hourly rate which is fine, but to me it’s not very effective...

Read More

Pro Bono work can provide a valuable portfolio boost

In the design world, nobody will hire you without something in your portfolio, but how do you get that portfolio if no one will hire you? One great way to give your portfolio a little boost is to take on a pro bono project. Doing design work pro bono basically means you’re volunteering your services for free as a public service. In most cases a designer will take a job form a non-profit organization. Thinking About Non-Profits...

Read More

What’s in a name? A case study of the Nike brand.

Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writers blocks comes out of nowhere with a right hook… BAM!!! Now what? You’re sitting and staring at that blank piece of  paper with nary a clue as to what you’re doing. I know how hard naming can be. It took me 5 whole days after my son was born to name him, and I didn’t even give...

Read More
Logo Design Love: a book every designer should have
Mar19

Logo Design Love: a book every designer should have

“Logo Design Love” from David Airey was more than just a book about logo design. If you haven’t begun your fantastic journey into brand design, then you should really pick up this book and get some awesome pointers and advice. If you have been at brand design for a while this book is a great pick-me-up and reminder of what branding is all about. Logo Design Love is broken down into 3 parts, “The Importance of...

Read More

Want to kill your design career? Don’t take this advice.

What does it mean to be trendy? It’s defined as being fashionable and up to date. The thing about trends is that they get outdated really quick. Do trendy designs make for a good end product? Is it okay to use the trendy ideas to implement your logos? You may have to decide for yourself what’s best for you and your goals. Trendy Trends A lot of designers like to fall into the trends of logo designs.  You will see the same...

Read More