LDMArchive
Logo Design Magazine
Established 2012
Our Purpose
A Note from the Editors

Logo Design Magazine is a community authored publication focusing on anything remotely related to logo design. To put it simply, we love logos.

Also in this Edition

Reviews & Recommendations

Brand Histories

The Hallmark Channel Logo History
Case Study

The Hallmark Channel Logo History

When you think of the holiday season, there's no doubt that the classic Hallmark channel springs to mind…

The Complete History of Taylor Swift and Her Logo
Case Study

The Complete History of Taylor Swift and Her Logo

Taylor Swift is better known as the most famous, affluent, listened to, and loved artist of her generation…

The Hard Rock Cafe Logo History
Case Study

The Hard Rock Cafe Logo History

Today we're going to talk about a rocking logo — not the least, the Hard Rock Cafe logo and its history.

The Evolution of an Icon: The Levi's Brand Identity Through Time
Case Study

The Evolution of an Icon: The Levi's Brand Identity Through Time

When you spot that distinctive red tab on a pair of jeans, you know instantly it's Levi's.

The LEGO Logo History
Case Study

The LEGO Logo History

Ole Kirk Kristiansen, a carpenter from Billund, Denmark, founded the LEGO Group in the 1930s…

The Evolution Of The Audi Logo
Case Study

The Evolution Of The Audi Logo

Just as many great and successful brands have sustained and evolved over time, so has their identity…

The History of the Liquid Death Logo
Case Study

The History of the Liquid Death Logo

Liquid Death took canned water and made it feel like a metal band. The mark carries that promise everywhere.

The History of the Wendy's Logo
Case Study

The History of the Wendy's Logo

From pigtails to a modern flat rebrand, Wendy's mark is one of the most personality-driven identities in QSR.

The Complete History of the Fox News Logo
Case Study

The Complete History of the Fox News Logo

The Fox News wordmark has weathered decades of network rebrands. Here's how it evolved into its current form.

The Complete History of the ESPN Logo
Case Study

The Complete History of the ESPN Logo

ESPN's logo is the visual signature of sports television — a lockup that outlasted every graphics package around it.

The History of the UPS Logo
Case Study

The History of the UPS Logo

From Paul Rand's parcel-and-bow to today's brown shield, the UPS mark is a case study in identity restraint.

The History of the Chick-fil-A Logo
Case Study

The History of the Chick-fil-A Logo

Chick-fil-A's chicken-shaped C is one of QSR's most recognizable letterforms. Here's how it got there.

The History of the Tesla Logo
Case Study

The History of the Tesla Logo

The Tesla T reads clean and mechanical — but its origin story reveals a much more specific piece of engineering.

Editor's Note · Compare & Contrast

Great design shouldn't be a bottleneck.

We compare the creative subscription services designers actually use — real teams, real turnarounds, honest pricing.