Case Studies
The stories behind famous brand marks and identity systems.
84 articles
Car Logos with Stars: A Comprehensive History and Guide
From ancient civilizations that saw gods in celestial bodies to modern nations that proudly display stars on their flags, these symbols have maintained their significance through the ages. In the automotive industry, stars have become powerful emblems representing excellence, innovation, and the pursuit of perfection.
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DoorDash Logo and Its History
The concept of DoorDash was first thrown around in the fall of 2012 by founders Evan Moore, Tony Xu, Andy Fang, and Stanley Tang. The group was working on a project at the time that would be technology for small business owners and was in the process of getting feedback for another app that they had built.
History of Logos: BMW Logo
History of Logos: BMW Logo
History Of The Coca-Cola Logo And The Company
History Of The Coca-Cola Logo And The Company
History Of The Disney Logo
When you think about what movies were pivotal to your childhood, do you think of movies like Beauty and the Beast, Lion King, or The Little Mermaid? If you do, then you have Walt Disney to thank and beyond those iconic Disney films, The Walt Disney Company is much more than a childhood movie powerhouse.
History Of The Steelers Logo and The Team
The Pittsburgh Steelers are a celebrated national football team. With six Superbowl rings, 24 division titles, and eight conference championships, they have a lot to celebrate. Their logo is just as popular. Letâs take a look at this logo of champions. Whatâs the history behind it and this dynamic team?Â
Logo Design History: Where Do Logos Come From?
Itâs only natural to wonder how we landed on the idea that a single image or symbol could represent an entire brand, even before brands, as we know them, existed. To understand that, we have to go back to where it all started. Letâs take a look at the history of logos.
The BTS Logo And The History Of The Band
The BTS Logo And The History Of The Band
The Complete History Of The Arsenal Logo
The Complete History Of The Arsenal Logo
The Complete History Of The Batman Logo
The Complete History Of The Batman Logo
The Complete History Of The Bills Logo
The Bills are known as one of the most famous and celebrated America Football Clubs, and they are represented by a fantastic logo that stands out.
The Complete History Of The Bosch Logo
The Complete History Of The Bosch Logo
The Complete History Of The Budweiser Logo
Budweiser still remains one of the top-selling beer brands in the U.S., but the brand has had a long rich history far before then. AnheuserâBusch, the parent company of Budweiser, has been around since the 1880s. First created in 1876, the Budweiser logo has changed around 15 times. Starting with a more elegant, script-like written label with predominant colors of red and white, and accents of gold and black, the logo has made many transformations before becoming the bold and modern red and white logo it is today.
The Complete History Of The Chevy Logo
The Chevrolet logo, commonly known as the âbowtie,â is one of the most recognizable symbols in the automotive world. This emblem represents more than just a brand; itâs an icon with a rich history. Its simple yet elegant design has left an indelible mark on car culture.Â
The Complete History Of The eBay Logo
Youâve heard about Amazon, and chances are, youâve heard about eBay. eBay is a well-known website popular for its digital auctions and the ability to buy vast products from around the globe.
The Complete History Of The ESPN Logo
A name and image probably come to mind when you think about sports and the industry. This might be ESPN, the sports broadcasting network that has become symbolic in the sports industry and has made its mark on millions of fans.
The Complete History Of The Fox News Logo
When you think about watching the news, a few different things might spring to mind, one of these being Fox News. There are many popular news channels worldwide, one being the famous Fox News channel reporting news since it first launched in 1996.
The Complete History Of The Gucci Logo
Fashion and Gucci are synonymous. The epitome of high fashion, Gucci, not only graces the runway fashion week after fashion week across the globe, but itâs also a staple of pop culture (with Gucci even having a film made about the brand). Donât worry though, if you didnât get the chance to watch House of Gucci, youâll feel like you did catch the film by the end of this blog post.Â
The Complete History Of The Honda Logo
The Complete History Of The Honda Logo
The Complete History Of The Jack in the Box Logo
Logos are the silent narrators of a brand's narrative, encapsulating its essence and evolution within a single, visually striking image. In the fast-food industry, known for its ever-shifting tastes and trends, one logo has managed to endure and adapt seamlessly to the changing appetites of generations: the iconic Jack in the Box logo.
The Complete History of The John Deere Logo
The Complete History of The John Deere Logo
The Complete History of the Kansas City Chiefs Logo
If youâre a fan of the Kansas City Chiefs, you already know how special that iconic arrowhead is. Itâs a design that has remained strikingly consistent for decades, proudly representing the teamâs roots, its adopted home in Kansas City, and the devoted fan base known as the Chiefs Kingdom.
The Complete History Of The Kia Logo
The Complete History Of The Kia Logo
The Complete History of the Microsoft Logo
The Complete History of the Microsoft Logo
The Complete History of The Nickelodeon Logo
Nickelodeon, the renowned entertainment company, has managed to capture the hearts of both young and old audiences alike. The company's unique and iconic elements have made it a household name, but its signature logo stands out the most.
The Complete History Of The Pizza Hut Logo
The Complete History Of The Pizza Hut Logo
The Complete History Of The Playboy Logo
The renowned Playboy Bunny logo is an unmistakable attention-grabber, impossible to miss or forget once you've seen it. After all, it is iconic. Its mysterious appearance, with the rabbit facing toward the left and the significant spelling out of the company name, is enough to have anyone fascinated. It perfectly embodies everything necessary to represent a brand that is entirely about sex.
The Complete History Of The Renault Logo
The Complete History Of The Renault Logo
The Complete History Of The Shell Logo
The Shell logo has been a symbol of the company's commitment to quality and reliability since its inception. Over time, the logo has been adapted to reflect the changing times and the company's growth.
The Complete History Of The SIG Sauer Logo
The story of the SIG Sauer logo begins with a Swiss wagon factory back in 1853. Since then, the company has made some major changes, becoming the popular provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote-controlled weapons stations, and training that we see today.
The Complete History of The Subway Logo
The Complete History of The Subway Logo
The Complete History Of The Target Logo
How did the famous retailer create an image that has become so iconic and associated with the brand to the level we see today? Letâs look at the history of the Target logo and how it has evolved into the memorable bullseye used.Â
The Complete History Of The Twitter Logo
The Complete History Of The Twitter Logo
The Complete History of the Volkswagen Logo
The Complete History of the Volkswagen Logo
The Handicap Logo and Its History Logo
However, the handicap logo isnât much different from other logosââit has a history and specific design elements that make it into the efficient and effective design we recognize today.
The History And Background Of Spider-man
The History And Background Of Spider-man
The History And Power Of The Miami Heat Logo
The Miami Heat logo perfectly captures the fiery energy and exciting thrills of basketball.
The History of Iconic Bank Logos
So what makes a bank logo actually work? Letâs find out with some of the most iconic ones around the world and see why they stick.
The History Of Ozzy Osbourne And His Logo
When you think of Ozzy Osbourne, what comes to mind?
The History of Popular Board Game Logos
Letâs take a closer look at the design stories behind some of the most iconic board game logos: how they were created, how theyâve changed, and why theyâve stuck with us for generations.
The History Of The 10 Best Marvel Logos
Yet, there's more to Marvel's success than just the stories and superheroes â their logos have played a pivotal role in establishing their brand identity and leaving an indelible mark on our collective consciousness.Â
The History of The ABC Logo
The History of The ABC Logo
The History Of The Bitcoin Logo
When someone tells you that you should diversify your financial portfolio, what is the first thing that comes to mind?
The History Of The Burger King Logo
The History Of The Burger King Logo
The History Of The Carolina Panthers Logo
The History Of The Carolina Panthers Logo
The History Of The Chick-fil-A Logo
Although it has only been since 1960, the Chick-fil-A logo has evolved several times. This Georgia-based fast-food restaurant is now one of the largest chains in North America, with more than 3,000 restaurants in 48 states.
The History Of The CoComelon Logo
If you have children, there's a high chance that you're familiar with the popular children's YouTube Channel aimed at toddlers and kids: CoComelon. This channel was created in 2006 and was known as ThatsMEonTV.
The History of The Dallas Cowboys Logo
The football team thatâs known as Americaâs Team has been regarded as one of our countryâs most famous teams and has earned the praise of America. This is largely due to the teamâs visual ambassadors, specifically their five-point lone star that is their teamâs logo. This iconic logo has represented the team for nearly six years and has become a signature part of their team.Â
The History of the Dell Logo
The History of the Dell Logo
The History Of The Doritos Logo
The History Of The Doritos Logo
The History Of The Dr Pepper Logo
The History Of The Dr Pepper Logo
The History Of The Facebook Logo
The History Of The Facebook Logo
The History Of The Family Dollar Logo
Family Dollar is a company that runs retail discount stores that offer a variety of goods. They range from selling clothing, household goods, and grocery items in their stores.
The History Of The Fruit Of The Loom Logo
If you were to look at businesses that grew from humble beginnings, Fruit of the Loom would be one of the first businesses you stumble upon. And for many of us, itâs a brand that we are familiar with.Â
The History Of The Goldman Sachs Logo
Goldman Sachs was established in 1869 by German immigrant Marcus Goldman. It now ranks eighth largest bank in the United States, with assets of $521.1 billion. However, in those more than 150 years, it is not only the business itself that has changed. The brand's logo has also seen some changes.Â
The History of the Good Morning America Logo
Good Morning America has been providing morning entertainment and news for nearly 50 years now.They might not have been the first national morning show, but they quickly became one of the most popular.
The History of the Greek Alphabet: The Symbols and Meanings
The Greek alphabet is a classical writing system with a legacy thousands of years old. Historians place the alphabetâs development at around 1000 BCE, or more than 3000 years ago. Impressively, this writing system has been used in one form or another ever since its invention.
The History Of The Harley Davidson Logo
If you havenât heard of Harley Davidson, youâve been living under a rock. This iconic brand is one of the most well-known worldwide, popular for its famous motorcycles that have dominated the nation. Outside of recognizing the companyâs name, thereâs no doubt that you can instantly identify the companyâs legendary logo.
The History Of The Hello Kitty Logo
Do you know that adorable character, Hello Kitty? She's famous worldwide and people of all ages love her. Created by Yuko Shimizu and designed by Yuko Yamaguchi, Hello Kitty has captured thousands of hearts.
The History Of The Hogwarts Logo
The History Of The Hogwarts Logo
The History Of The Indeed Logo
When you first look at the logo for the employment company Indeed it looks pretty straightforward. The logo is a simple wordmark blue with a dash above the âiâ on the left side.
The History Of The LA Lakers Logo
The Lakers logo, with its bold gold and purple colorway, is a design that definitely stands the test of time. Explore the history of the Lakers basketball team and the Lakers logo to see how this design reflects the organization.
The History of the Labubu Logo and The Evolution of the Brand
Created by Taiwanese artist Kasing Lung, Labubu was brought to life as a designer toy by the Hong Kongâbased company How2work. With its untamed hair, mischievous grin, and jagged teeth, Labubu defies conventional notions of
The History Of The Levi’s Logo
For so many of us, the way we dress is a way to express ourselves. And one of the most important things we all love having is a good-fitting pair of jeans. Levi's has been a denim staple since 1853, and what has kept people loving the brand is Levi's can still create perfectly fitting jeans even after all those years.
The History Of The Liquid Death Logo
Get to know the Liquid Death brand, and how their bold, monochromatic logo is becoming an iconic design, much like their mission of saving the planet. So, itâs not just about the product but the movement.Â
The History Of The NeXT Logo
You may have heard about NeXT, the company Steve Jobs created in 1985. NeXT specializes in designing and manufacturing computer workstations for educational establishments and businesses.
The History Of The NFL Logo
The National Football League (NFL) has been around for more than 120 years. From the teams and players to the overall rules and gameplay, there have been many changes over those yearsâperhaps one of the biggest being their logo.
The History Of The Nissan Logo
The History Of The Nissan Logo
The History Of The Patriots Logo
The New England Patriots started their NFL career in 1960 and were first named the Boston Patriots. The teamâs logo started simpler than what we know it today, using only a simplistic tricorne hat for the emblem. Once the team started to see the otherâs team logos and the difference, they decided to rebrand their logo to make it up to par. Since 1960 weâve seen the NFL team grow massively, becoming one of the strongest and most well-known teams in all of the NFL.Â
The History Of The Philadelphia Phillies Logo
Americaâs favorite pastime is everyoneâs favorite ballgame, baseball. While Fenway Park, Wrigley Field, and Yankee Stadium may steal some of the attention, Citizens Bank Park is another staple ballpark, and that ballpark is home to the Philadelphia Phillies.Â
The History of The Real Madrid Logo
Real Madrid's Spanish soccer team is renowned for its name and iconic logo. The logo stands out amongst the competition for its use of bright and distinct colors that come together to form an emblem that is recognizable worldwide. This emblem has created a strong brand identity and an aesthetically pleasing team, with easily recognizable elements.
The History Of The Subway Logo
Known for its fresh, healthy ingredients and the speed at which it delivers fresh sandwiches, Subway is a fast food chain that has exploded with international success. Subway initially opened in Connecticut and, from then on out, was an instant success with a wide demographic of consumers.
The History Of The Tampa Bay Buccaneers Logo And The Team
Tampa Bay Buccaneers first appeared in the NFL in 1976 and brought with them one of the most unique logos at the time. Popularly known as the âBucco Bruce,â the logo featured a pirate with a knife in his mouth. Although not overly intimidating, the logo gave the Bucs a great look that lasted through 1996.
The History Of The Tesla Logo
In the realm of automotive branding, few companies can captivate consumers and make a lasting impact quite like Tesla. Tesla is a famous brand that has a striking symbol to convey its business and the success that it has had on the market ever since it first came around.
The History of the Timberland Logo
Have you ever looked at a brand logo and felt like it perfectly captured what the company is all about? Thatâs exactly the case with Timberland, an American outdoor wear manufacturer famous for its sturdy bootsâparticularly the iconic âyellow boots.â
The History of the UPS Logo
The UPS logo looks a lot different than it did when it was first created in 1916. Starting from humble beginnings, the small Seattle messenger company has grown exponentially into a well-known multinational shipping, receiving, and supply chain management company. After more than 100 years of rich history, UPS has changed its logo several times, each depicting some key similarities and some key differences.Â
The History Of The Wendy’s Logo
Wendyâs, famously known for the query âWhereâs the Beefâ, has been a favorite for generations. Their logo, seen on signs high in the sky along highways, invites kids and adults to pull in for fast food and Frostyâs. Established in 1969, Wendyâs is known for its trademark square patties in round buns.Â
The History Of The Wu-Tang Logo
In the realm of hip-hop, few names resonate as powerfully as the Wu-Tang Clan. This American hip-hop collective, originating from New York City in 1992, stands as a pillar of the genre's history and influence. The hip-hop group, comprised of ten American rappers, has reached massive success and has released a solid discography.
The History Of The Yankees Logo
Did you know that the Yankees are the only baseball team that doesnât use the names of their players on their uniforms?
The NBC Logo History and Evolution
Weâre all familiar with the entertainment company NBCâs signature logo; itâs a classic that has become recognizable on thousands of Americanâs tv screens.
The Slipknot Logo and Some History Behind the Band
The Slipknot Logo and Some History Behind the Band
The Story Of The Nike Swoosh Logo
Itâs rare to find those who donât recognize the familiar and iconic Nike swoosh logo that weâve grown to love over the years that itâs been around, and although the story of how the logo came around is common, the little details are usually left out. Although you may know that Carolyn Davidson was the graphic designer who created the iconic logo, not many know her story or how she came to create the legendary logo.Â
The Stranger Things Logo and the History of the Show
The Stranger Things Logo and the History of the Show
What's in a name? A case study of the Nike brand.
Naming something like a company or product sounds easy enough, but as soon as you sit to write all those delicious, creative ideas down, writer's blocks come out of nowhere with a right hook⦠BAM!!! Now what?