Calendly, the leading cloud-based scheduling platform that eliminates hours of communication, recently launched its brand new logo. When Calendly was first founded eight years ago, it advertised solving a huge pain point; the back and forth emails, phone tag, and the overall hassle of scheduling meetings. Now, the platform has gotten a rebrand after years with the same branding.
There have been mixed feelings on this logo, with some thinking that the rebrand was both necessary and stylish, and others, bluntly, saying that the new logo resembles a toilet. The logo itself has been simplified, replacing the old logo with something a bit bolder. The original logo displayed a single ‘c’ shown in a box to the left of the company name. The box resembled a calendar, doing a play on the company name.
The new logo is modernized, showing the company name with a capital ‘C’ and a larger ‘C’ to the left of the name. This cleaner version of the logo shows Calendly’s goal of tidying up the business’s workspace and eliminating the extra clutter. This shows Calendly’s goal in modern workplaces and how it’s helped businesses with their organization and eliminated the hassle that’s usually associated with scheduling meetings.
“For too long, the symbol of Calendly was a simple C, suspended in a light grey box that resembled a calendar. After eight years and hundreds of millions of scheduled meetings later, our customers have led us to what our core value is: Making it easy for our people to connect by eliminating friction in the process,” said the CEO and Founder of Calendly.
The new design was crafted by the design partner of Pentagram, Eddie Opara. Opara was the one who came up with the idea for a simpler take on the logo and the cleaner design. “You need to build a bridge between the verbal and the visual constructs, and if there’s an overall juxtaposition between the two, it’s not going to work,” he said when referencing the design. “We wanted to create a varying form that is always changing and also can be connected.”
Calendly allegedly paid $1.5M for their new logo, which earned them some backlash from those on Twitter. After announcing the launch of their new logo, those on the social media platform quickly took to criticizing the logo and expressing their disbelief at the price spent on it. Many commented on the toilet resemblance, sharing images on Twitter that showed the comparison.
Although the feedback may be mixed, we don’t see the new logo going anywhere anytime soon. Although the talk of the ‘bird’s eye view of a toilet’ may die down, we think that the talk about the new logo will continue. We’ve seen many new and exciting logo rebrands this year, but this logo certainly wins the award for the one stirring up the most action.