- Burger King is one of the largest fast food chains in the world and has seen many new logos over time
- The brand has had quite a few redesigns that we’ve seen throughout the years and we can learn a lot from them
- We can learn more about design by looking at the shape of designs, the color and where the logo is today
After the brand’s master redesign this year the public took a new interest in the famous fast chain that is well known for its whoppers. The chain’s been around long enough to have established itself as one of the top chains in the world. Their french fries and burgers have become an iconic part of America and have been around since 1953. It was first opened as Insta Burger in Jacksonville, Florida. The chain has come a long way since that first restaurant was opened and it’s progressed not only with what they sell but their marketing material as well.
If you’re wondering what the history is of the brand and how they’ve become one of the most well-known and established in the world today, we’ll discuss it all in this article.
The History Of The Burger King Logo
The Shape That Was Used
One area that critically defines a brand and its marketing material is the shape of the logo. When Burger King first was launched in the early years they used very simple shapes and figures for their logos. The shape of the logo in the very beginning was simple and not much effort was used, merely using a sun with an arch and triangles for the logo. Then they opted to completely remove the sun, instead of making the logo only the company name.
However, when they turned into a franchise they decided to go in a more cheerful and upbeat theme. In 1957, the logo was updated to feature a smiling king on the top of a burger. The king was holding a soda and on the sign below it said, “Burger King Home Of The Whopper.” This logo stayed around until 1969 when the franchise decided to update the logo.
This logo merely featured the name between two hamburger buns. This font was simpler and drew more attention to the name than the previous one had. Although this logo had minor changes, the design itself stayed the same until 1999. The next logo was quite similar, opting to give the logo a more modern and classy look instead.
About The Color
When we think about the color of the logos over the year, Burger King hasn’t always had the signature colors that we know and love today. In fact, the company started out with no colors, merely a black sun with the name underneath. It wasn’t until 1957 that decided to include some color into their design and even then, they still didn’t have any main signature brand colors.
In 1969 the company got more consistent with its brand colors, using brown and red for their logo. This gave the brand more stability and made it more recognizable to customers since they could easily identify the brand by its logo colors. In 1999, the brand incorporated blue into its design while still keeping the traditional colors that it had originally used. They used brighter colors which gave it more of a modern look.
Where Burger King’s Logo Is Today
As many people are already aware, this year marked Burger King’s biggest rebrand in decades and the logo that is still used to this day. This new logo shows a modern version of the original and traditional logo that the brand stayed with for so long. The new logo used colors that reflected those of the whopper, including brown, yellow, red, and orange. It shows the company name between two hamburger buns.
Although the logo was the largest and most significant change that the brand made, it certainly wasn’t the only change that they made.
Burger King completely rebranded, including new uniforms for employees and new packaging designs. The new uniforms used a relaxed style and fun graphics for the look.
This was one of the most successful rebrands of the year, with the public happily accepting it and thinking that it was one of the brand’s best moves. We have to say that we agree!