As it reaches one billion users, Facebook celebrates by running its first ad, created by Wieden & Kenedy (creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan), and directed by Alejandro Gonzalez Iñárritu.
Called “The Things That Connect Us“, it was written by Erin Swanson and Brad Trost. and was filmed in Portland, Los Angeles, New Orleans, and Buenos Aires.
Facebook founder Mark Zuckerberg, released the following written statement with the film:
“Celebrating a billion people is very special to me. It’s a moment to honor the people we serve.
For the first time in our history, we’ve made a brand video to express what our place is on this earth.
We believe that the need to open up and connect is what makes us human.
It’s what brings us together. It’s what brings meaning to our lives.
Facebook isn’t the first thing people have made to help us connect.
We belong to a rich tradition of people making things that bring us together.
Today, we honor this tradition.
We honor the humanity of the people we serve.
We honor the everyday things people have always made to bring us together:
Chairs, doorbells, airplanes, bridges, games. These are all things that connect us.
And now Facebook is a part of this tradition of things that connect us too.
I hope you enjoy this video as much as we do.
Thanks for helping connect a billion people.”