Truth Telling.

One of the most important things in design is to show people what they want to see-not what they need to see. Imagine if the small print was the big print and if what we don’t say, we start saying. A  Swedish designer by the name of  Viktor Hertz, followed through on this fun idea with his collection of […]

All In The Perspective.

It is interesting how to one person, something can look so great and yet, to another the very same things can be terrible. I guess it is a little like that proverb, “The grass is always greener on the other side”. Things are always different depending on who you are and where you are standing. Take for example the 7 year […]

American Airlines’ New Logo.

It looks as though American Airlines has joined the many companies that are updating their new logos and has for the first time -since 1967-updated their logo. It seems to have taken many folks by surprise that they chose such a different design from the one they have had for the past 45+ years. It rather interesting to hear […]

All In The Details.

When working with graphics there are many things to keep in mind. However, one of the very most important is never forgetting the details. You need to look at not just the design-many people think of good designs-but at what is around the edges. The little details that others may not initially notice, but make that makes the design […]

Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need […]

What is in Vogue?

As designers, it is always good to take a look around, and size up the competition {well, in the design world that is!}. Logo design is a business. And in every business, you must know who, and what you are dealing with. Never be afraid to say you do not know about something, and then dig in, […]

Not sure what you think about change?

“You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).” – George Lois That is good advice there. When it comes to design, you must be bold. You need to step out and just do it. Many designers are afraid to do something different, and think that it […]


I like to write. But just because I like to write does not mean that I always know what to write about. And I find  that the same rule seems to apply for many writers. Creativity is a wonderful thing, but it must be used wisely. You can write down words, but it does not […]

Ten Commandments….for Logo Designers?

We all like to have order. To have direction. To be told the right and wrong. To have purpose. And I have found that it is always nice-no matter how much we know- to get a little tip. To have someone give us that little bit of encouragement,  that little nice helpful bit of advice, that extra “boost”, to hear […]

New Wendy’s Logo!

Yes, for the first time since 1983, Wendy’s (a well-known, Ohio-based fast-food chain, known for its burgers and Frostys) has a new logo! A cleaned up, less busy, more streamlined one, it still features the familiar pig-tailed redhead, just not quite so young and childlike. It also has the same red color scheme. Wendy’s was founded in 1969, by Dave Thomas. Thomas […]

Glowing roads?

Apparently, in Holland in 2013,  experimental designs that glow in the dark will be installed on a couple of hundred meters of road. A powder that uses light from the sun to recharge, and lasts about 10 hours will be used. “It’s like the glow in the dark paint you and I had when we were children,” […]

On politics.

With all the debating and upcoming elections, there are a lot of thoughts stirring, questions being asked, arguments, etc. I don’t follow politics. There. I just said it. Maybe I should. I am not sure. It is something that I have never been concerned or interested in. But there are a few things that I do know. People have opinions, and […]

Amazing art.

Recently I came across an amazing artist-Tom Fruin. One need only see one example of his work to understand just how talented he is {see pictures below}. Tom was born in 1974 in Los Angeles, California and now lives and works in Brooklyn, New York. His recently designed kaleidoscopic water tower is in itself incredible…next time I […]

Running a good business in the race of life.

We all stand on the brink of uncertainty. We don’t know what will happen next. Even the most well laid plans can go by the wayside. What we see as a masterpiece, others could not think less of. And, as in life, the same goes with business. We make plans, we lay out the map, but even the best made plans […]

Logos – old or new?

What is a Logo? Some of the less knowledgeable would perhaps say that Logos are something that has only come around since technology, since large businesses, etc. They are, as a a matter of fact, quite wrong. Remember the old signs out in the Wild West? For a saloon, there would be a jug of whiskey on the sign, alongside the writing. […]

Are you never hugged? This vest may be your new best friend.

Living in a world that celebrates social media, and narrowing it down to Facebook in particular,  Melissa Kit Chow (in collaboration with Andy Payne and Phil Seaton as part of MIT’s Tangible Media Group), has designed this vest, seeking to find the connection between digital data and physicality. The “Like- A- Hug Vest”,  inflates when something of yours is “liked” on Facebook,  producing an effect of […]

The rise of Instagram.

Not too long ago, Facebook paid approximately 1 billion dollars for Instagram,  free photo-sharing program and social network that has over one million registered users. By May 2012, each second, 58 photos were being uploaded, each second, a new user was being gained, and the total number of photos uploaded (since inception) was more than one billion. Instagram confines photos to a square shape, similar […]

Facebook’s first ad. A historic moment?

As it reaches one billion users, Facebook celebrates by running its first ad,  created by Wieden & Kenedy (creators of Old Spice’s “Man your man could smell like” and Nike’s “Just Do It” slogan),  and directed by Alejandro Gonzalez Iñárritu. Called “The Things That Connect Us“, it was written by Erin Swanson and Brad Trost. and was filmed in Portland, Los […]

New Arby’s Logo

Yes, Arby’s (a fast-food chain, that has an unmistakable big red southern hat for its logo), has a new logo-just in time for its 50 anniversary coming up. Previously, Arby’s was owned by the same company that owns Wendy’s but is now owned by Roark Capital Group as of 2011, who owns around 1,100 of the locations with the rest being franchises […]

Awesome Typographic Bird Houses!

I don’t know about you, but when I saw this the other day, I thought they were so great-I don’t think I would mind having one! Not only is the design great, but I think the wood is pretty great too…I think it would be great to use them to create the name of your […]

iPhone 5 makes a splash!

Apple has now come out with the iPhone 5, and has broken a company record last week, with the pre-order sales of over 2 million iPhone 5 handsets in 24 hours! Apple marketing chief Philip Schiller said “The customer response to iPhone 5 has been phenomenal” and “iPhone 5 is the best iPhone yet, the […]

Latest in logos….

The most recent news in the logo design world is that of online logo design contest site, 99 Designs, expanding to Europe by buying out, 12Designer, a Berlin-based version of itself. Eva Missling was one of the founders of 12designer and is now acting as European General Manager for Melbourne-based 99Designs. 99Designs president and CEO, Patrick Llewellyn […]

New Microsoft Logo.

For the first time in 25 years Microsoft has changed it’s logo. A rather subtle change, compared to that of the Olympic’s new one. Less streamline, more squared. Same colors, however, maybe a bit less bold. Still the same black lettering, just in straight font, instead of italic. Altogether, I rather like the new one, and, after 25 years, I would […]

Cool creature cups.

I don’t know about you, but in the morning I need my coffee. First thing. So I can function. Sad. But very, very true. Fact: I love coffee. And, the other day, while browsing the web I came across these great cups-just the thing for a morning in the office, (getting that caffeine fix!)  to add a bit […]

2012 Olympics Logo- yea or nay?r

So…I have been following with interest all the debate on the 2012 Olympic logo, and am still not sure what my end decision is. There is one thing for sure-it will be well remembered-maybe not in a positive light, but still, no one is going to forget it. From what I have read, I have noticed a few things […]

Street Art….

Are you like me, and have always wondered what was up with all the incredible, mosaic decorated telephone poles in New York City? Well, I just recently found this short film that explains it all!

Files You Should Get From Your Designers.

I don’t know about you, but I really needed some help what it came to knowing what files to expect when I received my logo, which was why I found this post that I recently found extremely helpful, “Have a logo? Here are the files you should get from you designer”. Author Sarah Leigh says, […]

PBS: The Art Of Logo Design:

Check out PBS’s “Off Book” series, where we get to see behind the scenes what it takes to make a logo, as well as interviews with design experts.  Short, but full of helpful information – you really do have to watch! It’s a lot of fun!