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New Arby’s Logo

Yes, Arby’s (a fast-food chain, that has an unmistakable big red southern hat for its logo), has a new logo-just in time for its 50 anniversary coming up.

Previously, Arby’s was owned by the same company that owns Wendy’s but is now owned by Roark Capital Group as of 2011, who owns around 1,100 of the locations with the rest being franchises in the U.S. and around the world, with a total of approximately 3,600 locations.

As for the logo, yes, it is the same hat, just a bit smaller, more defined, darker, and with a different font, and, (perhaps the most striking) all lower case.

Over all, I think the new logo is a bit classier, but not too different.

Would love your thoughts, please comment.x