Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need […]

Not sure what you think about change?

“You can be Cautious or you can be Creative (but there’s no such thing as a Cautious Creative).” – George Lois That is good advice there. When it comes to design, you must be bold. You need to step out and just do it. Many designers are afraid to do something different, and think that it […]

Files You Should Get From Your Designers.

I don’t know about you, but I really needed some help what it came to knowing what files to expect when I received my logo, which was why I found this post that I recently found extremely helpful, “Have a logo? Here are the files you should get from you designer”. Author Sarah Leigh says, […]

PBS: The Art Of Logo Design:

Check out PBS’s “Off Book” series, where we get to see behind the scenes what it takes to make a logo, as well as interviews with design experts.  Short, but full of helpful information – you really do have to watch! It’s a lot of fun!