One of the most important things in design is to show people what they want to see-not what they need to see.
Imagine if the small print was the big print and if what we don’t say, we start saying.
A Swedish designer by the name of Viktor Hertz, followed through on this fun idea with his collection of “Honest Logos”.
Yes, maybe this is all quite tongue-in-cheek, but there is a bit of wisdom in it as well.
For the designer. Always put your best foot forward, find what people are looking for, and make sure to always keep that in your end goal of a design.
For the consumer. Don’t assume that what you see on a sign, or a logo is the “truth, the whole truth and nothing but the truth”, and be sure to always look a bit deeper.