Truth Telling.
Mar15

Truth Telling.

One of the most important things in design is to show people what they want to see-not what they need to see. Imagine if the small print was the big print and if what we don’t say, we start saying. A  Swedish designer by the name of  Viktor Hertz, followed through on this fun idea with his collection of  “Honest Logos”. Yes, maybe this is all quite tongue-in-cheek, but there is a bit of wisdom in it as well. For the...

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All In The Perspective.
Feb26

All In The Perspective.

It is interesting how to one person, something can look so great and yet, to another the very same things can be terrible. I guess it is a little like that proverb, “The grass is always greener on the other side”. Things are always different depending on who you are and where you are standing. Take for example the 7 year old that said: “It’s a movie about an old lady, and it’s a sad movie. She looks like...

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American Airlines’ New Logo.
Jan23

American Airlines’ New Logo.

It looks as though American Airlines has joined the many companies that are updating their new logos and has for the first time -since 1967-updated their logo. It seems to have taken many folks by surprise that they chose such a different design from the one they have had for past 45+ years. It rather interesting to hear the discussion going on back and forth about it,  and true to form, opinions differ widely on who loves it and who...

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All In The Details.
Jan14

All In The Details.

When working with graphics there are many things to keep in mind. However, one of the very most important is never forgetting  the details. You need to look at not just the design-many people think of good designs-but at what is around the edges. The little details that others may not initially notice, but make that makes the design in the end. Take for example the bottle of Johnson and Johnson baby shampoo. It is not the animals,...

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Lovely Labels.
Jan07

Lovely Labels.

It is the label that says it all. And more specifically, the design on the label. I don’t know about you, but it is always the label that catches my eye. I am not talking about planned purchases here. But about the impulse buys. The I-see-it-and-I-know-I-need-it buys. And as a marketer, how do you convince people that they need it? I repeat. It is all in the label. Take for example the label on these bottles of beer. I...

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