Did 2020 Really Ruin Logo Design?

“Unprecedented” was the People’s Choice for the 2020 Word of the Year on Dictionary.com. It makes a lot of sense: so much of the year was different, strange, and unfortunately, disappointing. The year ruined so many activities, from special events like graduations and birthdays to church gatherings and holiday celebrations. But did 2020 ruin other […]

Big Brand Names and Logos With Crazy Beginnings

Brick Red. Sunset Orange. Goldenrod. When you see these Crayola names, you can picture the color perfectly, because the name is descriptive enough that you know exactly what to imagine. Adjectives work great for colors, but what about names for cars? Or shoes? Or products that are just now being invented? Coming up with a […]